Jones International University

BBA in Leading the Customer-Driven Organization

The customer comes first. The best and brightest leaders in any organization share one common secret: If you take care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational structures are, in fact, product-driven. But times are changing. This program examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers – both external and internal. Our core curriculum in business, ethics and leadership fundamentals provides the perfect foundation for this highly-valued specialization.

This bachelor degree specialization uses 4 specialization courses from the MBA program, giving the student a head-start on their master’s degree.

Degree Learning Objectives:

  • Create a systems approach to integrating business systems for effective internal and external customer service management
  • Develop a customer centered focus that has a positive impact on organization performance
  • Create strategies for organizational change
  • Employ quantitative and qualitative decision-making tools
  • Develop foundational business communication knowledge and skills through the core courses

Who should enroll:

Business leaders and those seeking positions of leadership and influence within customer-centric organizations will find this degree program especially valuable. Typical students include CEOs, COOs and other executives who seek to empower their sales and service teams, global or international sales directors, director of sales and service, territory sales directors as well as sales and/or service managers, as well as those aspiring to such positions. The expertise gained from this progressive specialization can be applied to any field or industry that has internal or external customers. Combine the functional knowledge gained in the core program with the leadership skills that will help you and your organization to excel.

This ABM in Leading the Customer-Driven Organization is for exceptional students who wish to pursue both a bachelor’s and master’s degree.  Students who apply to this BBA degree program are automatically admitted into either the MABC or MBA program upon completion of the bachelor’s degree.

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